calura permanent coloring neutral 2 BLEACH 21 BENEFITS: Helps preserve color 21 BENEFITS: Helps preserve color vibrancy Prepares hair for styling Instantly detangles hair Facilitates blow drying Hydrates dry hair Helps smooth the hair fiber Conditions hair without weighing it down Prepares hair for styling Helps prevent split ends Helps prevent breakage from brushing and combing Helps strengthen the hair fiber Protects against heat damage Helps protect against external aggressors Smooths the hair surface Makes hair silky Helps seal the hair cuticle Reduces dryness Controls frizz Reduces static electricity Refreshes hair for repositioning Adds shine DIRECTIONS FOR USE: Apply an amount equivalent to one quarter the size of a shampooed strand firmness and body The result is an incomparable brilliant shine As a bonus